A B2B website redesign you own
Most redesigns change the look and keep the same twelve pages. We rebuild the structure your buyers search.
Why the last redesign did not change the pipeline
The look changed, the surface did not
A new design across the same twelve pages leaves you findable for the same twelve things. Nothing about the visual work makes a page exist for the question a buyer actually typed.
The rebuild quietly cost you ground
URLs change, pages get merged for tidiness, and the searches those pages answered stop arriving. It is the risk the market knows about, and the guides written for it are usually read after the fact.
Five people research, one page greets them
In a long B2B cycle the engineer, the operations lead and the finance side each search differently. A single overview page is a compromise that suits none of them.
What we build for a B2B company
A pillar cluster: what you sell multiplied by the axis that decides your market. For a contractor that axis is towns. For you it is segments: the industries you serve, the use cases you solve, the systems you integrate with, the size of company you fit. Every real combination becomes its own page, up to 100 in all, on your own domain.
What B2B search traffic is worth
$22.79
average cost per click for “b2b seo”, the highest of any term we measured in this market. That is what a single visit costs when you rent it. Organic pages answer the same search without the meter running.
1,900
monthly searches for “b2b lead generation”, at $11.83 per click. The demand exists whether or not your site has a page built for any part of it.
480
monthly searches for “b2b website design”, against 320 for “b2b website redesign”. Enough companies are rebuilding right now that the market has its own vocabulary.
Why this works without a service area
Ten of our industry pages are trades with a driving radius, so it is fair to ask whether the method is really a local one. It is not. The engine is a multiplication, and only one of its two axes is geographic. Replace towns with the segments you sell to and every other part stays the same: a page per real combination, internal links that carry each other, schema, and one domain that owns all of it. When we quote a page count, we count your combinations first and tell you the number we arrive at, even when it is smaller than the package allows.
What's in a B2B build
The same scope in every package. What changes is how many pages.
A record of what your current site is already found for, taken before anything is touched
A page for each real combination of what you sell and who you sell it to, rather than one overview
Redirects handled page by page, so a rebuild does not quietly drop the searches you already answer
On-page SEO, schema and internal linking, so the pages carry each other instead of competing
A short lead form and call tracking, so you can see every inquiry and which page produced it
Built on your own domain and in your own accounts, yours outright from the first day
The honest version of our proof
Our first US case studies are in progress. Until they are published, judge us on what you can actually check: a named founder in Florida, prices published on this site rather than quoted behind a call, and this site itself, built the same way we would build yours.
What a build like this costs
One-time, operating costs shown separately before you sign.
- Starterup to 50 pagesfrom $9,990
- Founderup to 75 pagesfrom $13,500
- Executiveup to 100 pagesfrom $17,500
Modules that fit a B2B company
Optional, monthly, and none of them is required to own the build.
- AuthorityB2B terms are contested by companies with years of published work behind them. Pages get you found, authority is what decides whether they rank at all.See how
- YouTube EngineA nine-month evaluation is mostly people explaining your product to colleagues who never spoke to you. A recorded explanation does that work more accurately than a PDF.See how
Common questions
Will a redesign cost us the rankings we have?
It can, and that is the risk nobody advertises. A redesign that changes URLs, drops pages or collapses several pages into one loses the searches those pages answered. We start by recording what your current site is found for, keep those pages or redirect them one by one, and add the new structure around them. Nothing gets deleted because it looked untidy.
How is this different from a B2B web design agency?
Most of that market sells the look: a new visual identity across roughly the same dozen pages. We sell the structure. The design matters, but a beautiful site with twelve pages can only be found for twelve things. The gap between those two ideas is the entire reason this page exists.
We sell nationally, not locally. Does this still work?
Yes, and this page is the reason we can say so plainly. The method is a pillar cluster: your services multiplied by the axis that decides your market. For a contractor that axis is towns. For a B2B company it is segments, industries served, use cases, integrations, company sizes. The mechanism is identical; only the second axis changes.
Our buying cycle is nine months and involves five people. Does search help?
That is precisely where a cluster earns its keep. Long cycles mean many searches by different people: the engineer looking for a specification, the operations lead comparing approaches, the finance side looking for cost. One overview page answers none of them well. A page each answers all of them, and they arrive already informed.
How many pages does a B2B build need?
Up to 100 in the largest package, and often fewer. The number follows the real combinations of what you sell and who you sell it to, not a target we set in advance. If your honest count is forty, we build forty and tell you so.
How long until it works?
It builds over months rather than weeks. Pages get you found, authority gets you ranked, and the second part is the slow one. We tell you what to expect at the start and we do not promise a date.
What do we own at the end?
Everything: the domain, the pages, the content and the data behind them, in your own accounts. If you stop working with us, none of it moves.
Do you guarantee leads or rankings?
No. We build the engine and the authority groundwork, and we report what it produced. We never promise lead volume, rankings or revenue.
The same engine, built for a trade
See what your combinations would add up to
Book a 20-minute call. We will look at what you sell and who you sell it to and show you the page count that follows from it. No pressure and no lead promises.