What a website redesign costs
The real answer depends on how many pages your market supports. Our builds start at $9,990, and all three prices are published.
Why nobody gives you a straight number
The same word covers two different jobs
A visual refresh across the pages you already have, and a rebuild that adds the pages you never had, are both sold as a redesign. They differ by an order of magnitude in work and in what they change.
The page count is the price, and it comes last
Almost every cost driver reduces to how many pages get built and written. Most quotes arrive before anyone has looked at how many searches your market actually supports.
The expensive part is invisible in the quote
A rebuild that drops the pages you already rank for costs you twice: once for the work, and again in the searches that stop arriving. That line item appears on no invoice.
What we charge, and what that works out to
$9,990
Where our builds start: up to 50 pages, one time, with the domain and everything on it yours from handover.
$17,500
The largest build, up to 100 pages. Between the two sits a third package, and all three are on the pricing page.
$175
Per page at the largest build, if your market supports the full count. On the smallest it works out at about $200. That is the number worth comparing quotes on.
What actually drives the number
Four things, roughly in order of weight. How many pages, which follows from how many searches your market really supports rather than from a package name. How much writing each page needs, because a page built for a search has to be worth reading when someone arrives. What happens to the site you already have, meaning the redirects and the pages worth keeping. And authority, which is the slow part: pages get you found, authority decides whether they rank, and it is the one item nobody can buy quickly. Design sits below all four. It matters, but it is rarely what separates a $3,000 quote from a $30,000 one.
The cost that shows up after the invoice
The most expensive redesign is the one that quietly removes the reasons people used to find you. It happens the same way every time: URLs change, thin-looking pages get merged for tidiness, and nobody wrote down what those pages were answering. Months later the traffic is lower than before and the redesign gets blamed for a decline it only caused by omission. The fix is unglamorous and cheap: record what the current site is found for before anything is touched, then redirect page by page instead of folder by folder.
What a build price should include
Ours does. If a quote leaves one of these out, ask what it costs separately.
A record of what the current site is already found for, taken before anything changes
A page for each real combination of what you sell and the axis that decides your market
Redirects handled page by page, so the searches you already answer keep arriving
On-page SEO, schema and internal linking, so the pages carry each other instead of competing
Launch groundwork: indexing, Google Business Profile where it applies, base citations
The domain, the pages, the content and the accounts in your name, from handover
What is not in the build price
Running costs are separate and stay yours to pay: hosting and domain, call tracking, citation and directory subscriptions, seo tools. We do not publish a flat monthly figure for them, because it would be wrong for almost everyone: they scale with how many areas or segments you cover, how many calls you take, and how many directories your trade actually needs. You get the real numbers for your build before you sign, itemised rather than folded into a headline price.
The honest version of our proof
Our first US case studies are in progress. Until they are published, judge us on what you can actually check: a named founder in Florida, every price on this site published rather than quoted behind a call, and this site itself, built the same way we would build yours.
Common questions
How much does it cost to redesign a website?
It depends almost entirely on how many pages get built and how much of each page is written from scratch. Our own builds are published: $9,990 for up to 50 pages, $17,500 for up to 100. Anyone quoting you a number before asking how many pages your market supports is guessing.
How do I redesign an existing website without losing SEO?
By treating the pages you are already found for as assets rather than clutter. Record what the current site ranks for before anything is touched, keep those pages or redirect them one by one, and add the new structure around them. Most of the damage from a redesign happens when pages are merged for tidiness and nobody checks what they were answering.
Why is one quote $3,000 and another $30,000?
Usually page count and content. A template refresh across the same twelve pages is a different job from building fifty or a hundred pages that each target a real search and are worth reading. Neither is dishonest, but they are not the same product, and the cheaper one leaves you findable for the same twelve things as before.
How often should a website be redesigned?
Less often than the industry suggests, if the structure is right. A site with a page for each thing your market searches ages slowly, because the searches do not change much. A five-page brochure site feels dated quickly, because it was never doing much work in the first place.
What is not included in the build price?
Running costs: hosting and domain, call tracking, citation and directory subscriptions, seo tools. We show those separately before you sign rather than folding them into a headline number. The build price itself is one-time.
How long does a redesign take?
Weeks to build, months to be found. The build is the predictable part. Ranking depends on authority and time, and we tell you what to expect for your market at the start. We do not promise a date or a position.
What should I ask before signing anything?
Four questions. How many pages, and built around which searches? What happens to the pages I already rank for? What do I own at the end, including the domain and the accounts? And what does it cost to run each month once the build is done?
Before you decide
Get a page count before you get a price
Book a 20-minute call. We will look at how your market gets searched, tell you the page count that follows from it, and only then what it costs. No pressure and no lead promises.