Contractor lead services, or an engine you own
A lead service sells you a contact. We build you the thing that produces them, on your own domain, and then we hand it over.
Why the lead never quite becomes yours
None of this is an accusation against the platforms. It is simply what the model is: you are renting access to somebody, and the rent is due again tomorrow.
The same homeowner, sold more than once
On a shared lead the platform sells one enquiry to several companies in the area. You are not competing on the work at that point, you are competing on who calls back first.
Exclusive still means rented
Paying more for exclusivity buys you one uncontested phone call. The morning after, you own exactly what you owned before: nothing that will produce the next one.
The price follows your success
What a lead costs tracks what a job is worth. The better your trade does, the more the contact costs, and the bill arrives whether or not the job was ever won.
What the lead market charges
$17.98
the cost of a single click on “contractor lead services” in the ad auction, the highest price of any term we have measured in this market. That is what the sellers are willing to pay to stand in front of you.
6,600
monthly searches for “angi leads”. Those are not homeowners looking for a roofer. They are contractors looking up the platform they buy from, which is a fair measure of how normal renting has become.
$34
what one seller charges for a single exclusive landscaping lead, named in Google's own summary of that market. It buys one conversation, not a page that keeps answering.
What we build instead
A pillar cluster: the work you actually do, multiplied by the towns you actually drive to. Every real combination becomes its own page, up to 100 in all, on your own domain. Instead of paying for one contact, you end up with the pages that answer the search that contact came from, and they keep answering it.
What each one actually gets you
A bought lead is fast and certain. You pay, a phone number arrives, and you know exactly what it cost. That is a real advantage and we are not going to pretend otherwise. Its limit is just as clear: the transaction ends when the call does, and the next one costs the same again.
A build is the opposite on both counts. It is slow and it is uncertain at the start, because pages have to be found before they carry anything, and that takes months rather than weeks. What it leaves behind is the part a rented lead never has: the domain, the pages, the content and the data, in your accounts, working the same on the day you stop paying us.
Most owners run both for a while, and we think that is the right order. Keep buying while the engine goes up, then decide for yourself how much of your work still has to come from something you rent.
What you own at the end
Outright, from handover. Nothing rented, nothing shared with the company down the road.
The domain, registered in your name and in your own account
Every page and all the content on it, including the ones written for towns you have not reached yet
The enquiries and the data behind them, so you can see which page produced which call
The Google Business Profile and the listings that point at your own pages, not at a platform's profile of you
All of it on the day you stop working with us, because none of it lives in our accounts
If you do not sell by location
This page speaks to trades because that is where lead services are sold hardest, but the engine is not a local one. It is a multiplication, and only one of its two axes is geographic. Replace towns with the segments you sell to and every other part is identical: the same build for a B2B company works exactly this way.
The honest version of our proof
Our first US case studies are in progress. Until they are published, judge us on what you can check without asking us: a named founder in Florida, prices published on this site instead of quoted behind a call, and this site itself, built the same way we would build yours.
What it costs to stop renting
One time for the build, operating costs shown separately before you sign.
- Starterup to 50 pagesfrom $9,990
- Founderup to 75 pagesfrom $13,500
- Executiveup to 100 pagesfrom $17,500
Modules that fit this decision
Optional, monthly, and none of them is required to own the build.
- AuthorityThe platforms outrank you because they have years of published work behind them. Pages get you found; authority is what decides whether they rank at all.See how
- Fully managedIf you would rather not touch any of it, we keep running the engine after handover. You still own it, we just do the work.See how
Where to go from here
- Industries16 trades we have already built for, each with the searches its customers actually make.See how
- How it worksThe build itself, step by step, from the first page count to the day it is handed over.See how
- PricingThree packages with published prices, and the operating costs listed separately.See how
Common questions
How much do contractors pay for leads?
It depends on the trade, the platform and the market, and the sellers rarely publish a single number. Two figures we have checked ourselves: Google's own summary of the landscaping market names $34 for one exclusive lead, and for tree service it puts the range at $35 to $90 per call or form. Whatever the figure is in your trade, the shape is the same. You pay per contact, and the payment buys one conversation.
What is the best contractor lead service?
We are not the right people to rank them, because we do not sell leads and would be comparing our own model against theirs. What we can tell you is what the comparison lists themselves keep circling: whether the lead is exclusive or shared, what a job is worth to you, and whether you pay per lead or a flat subscription. Those are all questions about the terms of a rental. None of them is a question about what you keep.
Who pays the most for leads?
The trades with the highest job value, because a single won job covers a lot of bought contacts. That is also why those trades are the ones most often outbid on their own name. The cost of a lead follows what the job is worth, so it rises exactly as fast as your business grows.
Is an exclusive lead not good enough?
It is better than a shared one, and it is still rented. Exclusive means nobody else got that particular phone call. It does not mean you own anything the morning after. The test is simple: if you stopped paying tomorrow, what would still be yours?
I already pay for leads. Do I have to stop to work with you?
No. Most owners we talk to keep buying while the build goes up, and that is the sensible order. The build takes months before it carries anything, and turning off your current source on day one would be reckless. What changes over time is how much of your work has to come from somewhere you rent.
How is this different from a lead generation agency?
An agency sends you contacts for as long as you pay, and the pages, the data and the phone number usually sit in their accounts. We build the pages on your domain and in your accounts, hand them over, and you keep them whether or not you keep working with us.
What if my trade does not sell by location?
Then the second axis is not towns. The method is a multiplication: what you do, multiplied by the axis that decides your market. For a roofer that axis is the towns they drive to. For a company selling nationally it is segments, use cases or the size of the customer. The mechanism does not change.
Do you guarantee leads or rankings?
No. We build the pages and the authority groundwork and we report what they produced. We never promise lead volume, rankings or income. A bought lead at least tells you what you got for the money; a build has to earn its place over months, and we say so before you sign rather than after.
See what your own engine would cover
Book a 20-minute call. Tell us the work you do and the towns you drive to, and we will show you the pages that follow from it and what it would cost. No pressure, and no promises about how much it will bring in.