Found for the floor, not the trade
Nobody searches for flooring. They search for their floor, and we build a page for each one.
How flooring contractors are found today
Inside a remodeling platform
The first result for flooring leads is a platform where homeowners are already planning. You can be in it, listed beside everyone else, on terms you do not set.
Sold by the contact
Google's own summary of this market prices a flooring lead between $30 and $200 depending on the channel. One seller advertises $33.99. Whatever the figure, it repeats with every job.
One page for every material
Hardwood refinishing, tile, carpet, vinyl and epoxy are separate markets with separate buyers and separate job values. A single flooring page competes for all of them at once.
What we build for a flooring company
A pillar cluster: the materials you install multiplied by the areas you serve. Hardwood, refinishing, tile, vinyl, carpet, epoxy, each crossed with the towns you cover. Up to 100 pages, every one built for a search a homeowner types with a material in mind, all on your own domain.
The searches your engine is built for
40,500
monthly US searches for “hardwood floor refinishing”, at a difficulty of 44. The term the lead sellers compete over, “flooring leads”, gets 210. Your customers search for the material.
27,800
monthly searches for “epoxy floor coating”, up from 19,100 a year ago, plus 22,200 for carpet installation and 12,100 for tile. Each one is a separate way into your business.
$33.99
what one seller advertises for a single exclusive flooring lead in the search results. Google puts the range at $30 to $200 across the platforms. A page costs once instead.
Built around your service area
Tell us your area the way you quote it: a radius from the shop, a county, a list of towns, or ZIP codes. We turn that into the exact location pages your engine needs, and we build them per material, because a refinishing job and an epoxy garage are not the same customer.
What's in a flooring build
The same scope in every package. What changes is how many pages.
Google Business Profile setup and the base citations that belong with it
Local schema, on-page SEO and internal linking, so the pages carry each other instead of competing
A short lead form and call tracking, so you can see every call and which page produced it
Built on your own domain and in your own accounts, yours outright from the first day
The honest version of our proof
Flooring case studies are in progress. Until they are published, judge us on what you can actually check: a named founder in Florida, a method we describe in public rather than hint at, and this site, built the same way we would build yours.
What a build like this costs
One-time, operating costs shown separately before you sign.
- Starterup to 50 pagesfrom $9,990
- Founderup to 75 pagesfrom $13,500
- Executiveup to 100 pagesfrom $17,500
Modules that fit flooring
Optional, monthly, and none of them is required to own the build.
- Authority“Carpet installation” sits at a difficulty of 75, “flooring near me” at 63. Pages get you found for the material; authority decides whether the crowded searches move.See how
- YouTube EngineA refinished floor is a before and after, and that is what people want to watch before they let a crew into the house. That search happens on YouTube.See how
Common questions
How do I get leads for flooring?
By being what people find when they search for the floor they want. Hardwood refinishing alone is searched 40,500 times a month in the US, against 210 for “flooring leads”, according to our own keyword research. We build a page per material per town, and you own them.
How much do contractors pay for flooring leads?
It depends on the channel. Google's summary of this market puts it between $30 and $200 per lead, and one seller advertises $33.99 in the search results. The number matters less than the model: you pay per contact, every time, and own nothing at the end.
Which material should get pages first?
Usually the one you want more of, checked against how contested it is. Refinishing sits at a difficulty of 44 while carpet installation sits at 75, so the reachable work often comes first and the crowded work follows with authority.
Should I be on Houzz as well?
You can be, and many flooring companies are. Just be clear about the difference: there you rent a position in someone else's grid, here you build pages that stay yours. One stops the day you stop paying.
Does commercial work belong in this?
Yes, and it usually deserves its own branch of the cluster. Epoxy and commercial tile are searched differently from a living room floor, and the buyer is a different person with a different budget.
What do I own at the end?
Everything: the domain, the pages, the content, the Google Business Profile and the data behind it. If you stop working with us, none of it moves.
Do you guarantee leads?
No. We build the engine and the authority groundwork, and we report what it produced. We never promise lead volume, rankings or income.
We also build for
See what a flooring engine would look like in your area
Book a 20-minute call. We will look at your services and the towns you cover and show you what we would build. No pressure and no income promises.