Law firm SEO, built to be checked
Lawyers ask other lawyers which marketing firms to trust. Fair. So: published prices, a named founder, and a site you own from day one.
Why law firms distrust marketing vendors
The pitch outruns the work
Results promised in the sales call, invoices that keep coming, and no way to check what was actually done. It is the most common story in your profession's own forums.
You never hold the asset
The directory profile, the landing pages, the tracking numbers. When the contract ends, most firms discover how little of it was ever theirs.
One page for eight practice areas
Personal injury, workers' comp, criminal defense, family law. Each is a different search by a different person in a different moment, and one overview page serves none of them.
What we build for a law firm
A pillar cluster: your practice areas multiplied by the places you take cases. Injury, auto accidents, workers' comp, family law, criminal defense, each crossed with the cities and counties you serve. Up to 100 pages, every one built for a search someone actually types, all on your own domain.
What being found is worth in your field
$73.85
for a single click on “slip and fall lawyer”. It is the highest price per click we have measured in any trade on this site. Pages you own are not billed per click.
201,000
monthly searches for “personal injury lawyer”, at $53.76 a click. “Law firm seo”, the term that probably brought you here, gets 5,400. Clients search for their case, not for your marketing.
$15.75
a click for “workers compensation lawyer”, which has almost the same search volume as personal injury at 165,000. Your practice area sets the price, not your profession.
Built around where you take cases
Tell us where you actually practice: a city, a list of counties, the venues you appear in, or a whole state if your firm is licensed for it. We turn that into the location pages your engine needs. Where you are admitted is the boundary, and we build to it rather than past it.
What's in a law firm build
The same scope in every package. What changes is how many pages.
A separate page for each practice area in each place you take cases, rather than one overview that ranks for nothing
Google Business Profile setup and the base citations that belong with it
Local schema, on-page SEO and internal linking, so the pages carry each other instead of competing
A short intake form and call tracking, so you can see every inquiry and which page produced it
Built on your own domain and in your own accounts, yours outright from the first day
The honest version of our proof
We have no law firm case studies yet, and we would rather write that sentence than borrow someone else's numbers. What you can check today: a named founder in Florida, a US company with an address, prices published on this site rather than quoted behind a call, and this site itself, built the same way we would build yours.
What a build like this costs
One-time, operating costs shown separately before you sign.
- Starterup to 50 pagesfrom $9,990
- Founderup to 75 pagesfrom $13,500
- Executiveup to 100 pagesfrom $17,500
Modules that fit a law firm
Optional, monthly, and none of them is required to own the build.
- AuthorityLegal is among the hardest fields in search, and the difficulty scores we measured for injury terms run to 71. Pages get you found, authority is what decides whether they rank at all.See how
- YouTube Engine“What is my case worth” and “do I need a lawyer for this” are questions people ask long before they call one. Answering them on video is how a firm becomes the obvious call.See how
Common questions
Does this comply with attorney advertising rules?
Advertising rules are set by your state bar and they differ, sometimes considerably, on disclaimers, testimonials, case results and the word “specialist”. We build the pages and we follow the wording you approve. We do not give bar compliance advice, and you or your compliance counsel sign off on the copy before anything goes live. Any vendor who tells you their pages are automatically compliant in every state is guessing.
Why should I trust another marketing vendor?
You should not, on the strength of a sales page. So we make it checkable instead: the prices are published on this site, the company is a named Florida LLC with an address, the founder is named, and everything we build is registered in your accounts on your domain. If we disappoint you, you keep the asset. That is a different bet than a retainer.
How is this different from FindLaw or a legal marketing agency?
A directory rents you visibility on their domain, and an agency rents you activity on a monthly basis. Both stop the moment you stop paying, and neither leaves you with anything. We build once, on your domain, and hand it over. You can hire an agency afterwards to run it, and many firms should.
Can you promise me cases?
No, and be careful with anyone who does, because your bar has opinions about that kind of claim too. We build the pages and the authority groundwork and report what they produced. We never promise case volume, rankings or revenue.
We handle several practice areas. Does that work?
That is the model rather than a complication. Each practice area becomes its own branch of the cluster, because someone searching for a workers' comp question and someone after a car accident are two different people with two different urgencies.
How long until it works?
It builds over months rather than weeks, and legal is slower than most fields because the competition is well funded. Pages get you found, authority gets you ranked. We tell you what to expect at the start and we do not promise a date.
What do I own at the end?
Everything: the domain, the pages, the content, the Google Business Profile and the data behind it. If you stop working with us, none of it moves.
We also build for
- DentalImplants, aligners and cosmetic work, crossed with the neighborhoods your patients come from.See how
- PlumbingDrains, water heaters and emergency work, crossed with every town your vans reach.See how
- Real EstateSeller topics, neighborhoods and property types, built to outlast your current listings.See how
See what an engine for your firm would look like
Book a 20-minute call. We will look at your services and the towns you cover and show you what we would build. No pressure and no income promises.